Marshall Advertising
Silk Jazmyne Hindus is currently a Course Instructor at The Porch Writers' Collective, GrubStreet, and Kitchen Table Literary Arts, with experience in operations management at Marshall Advertising. Prior roles include working in traffic and promotions at CBS Radio, serving as a Resident Assistant at Florida International University, and providing office support at Terranova Corporation. Silk holds a Master's Degree in Creative Writing from the University of Tampa and a Bachelor's of Science in Communication: Advertising from Florida International University.
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Marshall Advertising
“Officially” we’re a strategy focused media buying agency, but we’re a little rebellious and refuse to be put in a tiny box. The truth is… we do so much more for our clients beyond negotiating rates, building schedules and assessing results. Our team of media experts use innovation and drive to partner with clients to help them maximize their overall brand reach and achieve individual tactical goals. What else can we do? 1. Audit internal marketing efforts to find inefficiencies, missed opportunities, and areas to maximize. 2. Educate internal stakeholders on emerging platforms, changing media landscapes, best practices and more. 3. Provide constructive feedback on marketing assets and often A/B test materials ahead of a big marketing push. 4. We are often a second or third set of eyes on internal research – even helping craft research parameters to get actionable insights. 5. Negotiate partnerships with our clients and other vendors – including trade deals and sponsorships. 6. Treat our clients like we are an extension of their marketing efforts – learning about internal pain-points to find out how we can offer support. Oh yeah – and we also secure impactful paid media for our clients across all forms of media – and we do mean all! Cable, out-of-home, radio, broadcast, streaming radio, podcasts, direct mail, social media, digital media, influencer marketing, sponsorship deals – you’d have to work hard to find a platform or format we’re not familiar with. Marshall Advertising has been around for 20 years and has nearly 250 years of marketing and media buying experience between us (yes – we did the math)! Our clients stick with us because we operate as an extension of their internal marketing teams. We buck the trend of the big agencies by making sure all our clients benefit from the diverse array of experience and talents on our team – no silos and no entry level AE’s to work through.