Traci Engels

Traci Engels is an experienced media professional currently serving as a Senior Media Planner at Martin Retail Group since October 2022, where responsibilities include developing integrated multi-million dollar media plans, facilitating their execution, analyzing media alternatives, and mentoring junior staff. Prior to this role, Traci held the position of Senior Media Strategist at Pinnacle Advertising from July 2020 to February 2022, focusing on budget allocation, data-driven media buys, and campaign optimization based on key performance indicators. Traci also served as Media Director for the Western Regional Division at Real World Marketing from August 2011 to February 2022 and as Media Director at Arrowhead Advertising from February 2007 to April 2010.