George I. Lazenby IV

George Lazenby serves as Senior Advisor to Martin Ventures. He is responsible for evaluating investment opportunities and consulting with the investment committee. Mr. Lazenby has nearly 20 years of experience in the field of Healthcare Information Technology. Most recently he served as a member of the Board of Directors and CEO of Emdeon, the nation’s largest health information network. Mr. Lazenby led Emdeon through significant growth and change making the company a clear leader in its space. Under his leadership Emdeon completed over 15 acquisitions, implemented cost transformation initiatives driving over $75 million in annual savings and was successful in acquiring leverage from both banks and the bond markets. In 2009, Mr. Lazenby led Emdeon through a successful IPO and in 2011 sold the company to Blackstone for $3 billion.

Prior to Emdeon, Mr. Lazenby served as COO of Medifax EDI, one of the nation’s leading revenue cycle management companies that was acquired in 2004 by WebMD. Mr. Lazenby has worked with a number of Private Equity firms including General Atlantic, Hellman and Friedman, Blackstone, and Crescent Capital. Mr. Lazenby co-founded OrderInsite, LLC., a leading provider of cloud-based supply chain and inventory management software for the pharmacy industry, in March of 2014 and currently serves as CEO.

Mr. Lazenby also serves on the Board of Directors for NextGxDx, ProxsysRx, and Compass Professional Health Services.