William Martens

Marwest Advisory provides hands-on strategic support at the intersection of commercial real estate, investing, and go-to-market execution. We partner with investors, founders, and operators to help navigate complex decisions across capital allocation, market entry, and business growth. With experience on both sides of the table, structuring real estate deals, leading diligence, building SaaS pricing models, and launching data products—Marwest brings a pragmatic, execution-focused lens to strategy. We specialize in bridging traditional CRE with emerging technologies, and in helping clients scale with clarity. Whether supporting investment underwriting, market strategy, or operational ramp-up, we’re built to move quickly and think practically, always grounded in real-world experience.