Melissa O'Banion

Melissa O'Banion has had a diverse and extensive work experience in the marketing and communications field. Melissa started their career as a Media Planning Intern at Good Apple in 2010 and then moved on to work as a Digital Media Intern at The Moran Group from 2010 to 2011, where they performed website audits and managed online search listings. Melissa then became a Digital Media Project Manager at The Moran Group from 2011 to 2014, overseeing digital creative production and collaborating with cross-functional departments.

From 2014 to 2016, O'Banion worked as a Conference Marketing Lead at Hart Energy, where they managed and executed marketing efforts for various conferences related to energy sectors. Melissa developed comprehensive marketing plans, designed and deployed email marketing communications, and produced onsite event marketing collateral.

Since 2016, O'Banion has been working at Mary Bird Perkins Cancer Center, starting as a Marketing Strategist and then progressing to roles such as Brand & Marketing Manager and Marketing Director. Melissa has been responsible for implementing marketing and brand strategies, managing production management for marketing deliverables, and driving traditional and digital paid media campaign execution. Melissa has also focused on branding strategy and stewardship to support growth across the service area.

Overall, Melissa O'Banion has demonstrated strong skills in marketing and communications, with experience in various industries and roles, including project management, brand strategy, and campaign execution.

From 2007 to 2011, Melissa O'Banion attended Louisiana State University where they pursued a degree in Mass Communication with a focus on Advertising.