David Via

David Via is a highly experienced professional in the music industry, currently serving as a Visiting Assistant Professor of Marketing at Marymount Manhattan College and an Adjunct Professor of Business at Southern New Hampshire University. With over 35 years of expertise, David holds positions at various institutions, including SUNY Potsdam, where David teaches Music Business. In addition to academic roles, David is a GLG Network Member, leveraging extensive experience to assist clients with sales and marketing challenges in the international market. David's previous leadership positions include Vice President of Sales at LOUD Audio, where accountability for $90 million in annual revenue was paramount, and significant roles at Zoom North America, D'Addario & Company, and SKB Cases, contributing to substantial sales growth and global brand strategies. David holds an MBA from Babson College and advanced music degrees from Northwestern University and Millikin University.