Catalina L.

Catalina L. serves as the Senior Director of Ecommerce & Retention at MaryRuth's since April 2023, where prior roles included Director of Retention and Social Commerce, CRM Director, and Customer Retention Manager. Before this position, Catalina L. held the role of Senior Email Marketing Strategist at Zero Gravity Marketing, overseeing email and SMS campaign strategies, audience segmentation, and A/B testing, significantly enhancing open rates. Previous experience includes serving as Digital Marketing Coordinator at Lucky Shot USA, where Catalina L. contributed to social media strategy and content development. Educational credentials include a Bachelor of Business Administration with concentrations in Finance and Marketing from the University of Central Florida, attained from 2014 to 2018.