Masienda
Allegra Ben-Amotz is an experienced brand manager currently at Masienda, where responsibilities include managing social media, writing editorial content, assisting with product and packaging copy, and coordinating media shoots. Prior experience includes roles as a brand coordinator and freelance writer for publications such as Afar Media, Roads and Kingdoms, and The Wall Street Journal. Allegra served as Marketing and Events Manager at Hot Bread Kitchen, overseeing brand development and communication strategies, and as Brand Director at Nourish Kitchen + Table, leading marketing initiatives. Early career experience includes an assistant editor position at Simon and Schuster, where editorial responsibilities encompassed acquisitions and project management. Allegra holds a B.A. in Writing Seminars from The Johns Hopkins University and a certificate from Columbia University's Graduate School of Journalism.
Masienda
Masienda is a marketplace that offers heirloom corn and companion crops, single-origin ingredients, cookware, and home goods from Mexico. Masienda collaborates with traditional farmers to grow and acquire ingredients and also employs artisans to create beautiful and long-lasting home products as well as tools like molcajetes, molinitos, comales,and tortilla presses. Masienda's goal is to introduce more people to the rich and cultural heritage of the Mexican kitchen.