Carolina Ferreira Siqueira

Carolina Ferreira Siqueira is an experienced marketing professional currently serving as Associate Marketing Manager at Masimo since March 2022, focusing on Marketing Communications and Global Events. Previous roles include Marketing Specialist in Events Management at Masimo, where responsibilities encompassed international events for medical devices, and Client Service Associate at HSBC, emphasizing client relations and operational support. Prior to banking, Carolina held various positions at The HEINEKEN Company, ultimately as Sponsorship and Marketing Experience Manager, developing event strategies and overseeing marketing campaigns. Carolina's career began as a Sales Manager at CVC Viagens, complemented by academic credentials including an MBA in Commercial Management from FGV and a Bachelor's degree in Tourism and Travel Services Management from CEUNSP.