Lionel Messi

Más+ Next Generation Beverage Co. is a new liquid refreshment beverage company, in collaboration with sports icon Lionel Messi, founded by the Mark Anthony Group—creator of the iconic White Claw® brand. The flagship product, Más+ by Messi, aims to inspire everyone to feel like a champion in every part of life. Lionel Messi calls it “Positive Hydration” and it’s a drink like no other. Más means “more” and the + stands for an extra boost of positivity—inspiration to enjoy more music, laughter, friends and family, and to get more out of life. Más+ is about getting and staying healthier in any part of your life. PEOPLE DRIVE GROWTH We hire passionate people because nothing great is done without passion. We foster a culture that gives people ownership, encourages innovation and celebrates success. We are building a lasting legacy, where people come first. Discover your next career move with us at Más+ Next Generation Beverage Co.