Andrea McCullough

Andrea McCullough currently serves as the Head of Loyalty & CRM at WS Development and as a Startup Judge for MassChallenge, where responsibilities include selecting promising startups for the accelerator. Previous experience includes Chief Marketing Officer and SVP at EcoSoul Home Inc., and leading digital and loyalty marketing for the DD Perks program at Dunkin' Brands from 2013 to 2020, significantly growing active membership and returns for the brand. Prior roles include Global Strategy Director for Dunkin' Donuts and Baskin Robbins, and management consulting at Bain & Company, specializing in strategy for Fortune 500 firms. Andrea holds an MBA from The Tuck School of Business at Dartmouth and a BA in Political Science and Psychology from Middlebury College, along with guest lecturing at the Questrom School of Business at Boston University.