Carla Romero Gil

Carla Romero Gil is a seasoned digital analyst and CRO specialist with extensive experience in conversion rate optimization across various companies. Currently employed at Massimo Dutti since July 2022, Carla focuses on quantitative and qualitative research to enhance customer experience and optimize conversion funnels. Previous roles include Head of CRO and Product Owner at FloraQueen, where responsibilities involved creating CRO roadmaps and conducting A/B testing, and Digital Experience Manager at MediaMarkt Iberia, specializing in user journey analysis and project management. Carla's academic background includes a double bachelor's degree in Marketing and Commercial Management, alongside various digital marketing and analytics courses from prestigious institutions.