Massimo Dutti
Carla Romero Gil is a seasoned digital analyst and CRO specialist with extensive experience in conversion rate optimization across various companies. Currently employed at Massimo Dutti since July 2022, Carla focuses on quantitative and qualitative research to enhance customer experience and optimize conversion funnels. Previous roles include Head of CRO and Product Owner at FloraQueen, where responsibilities involved creating CRO roadmaps and conducting A/B testing, and Digital Experience Manager at MediaMarkt Iberia, specializing in user journey analysis and project management. Carla's academic background includes a double bachelor's degree in Marketing and Commercial Management, alongside various digital marketing and analytics courses from prestigious institutions.
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Massimo Dutti
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Massimo Dutti (Inditex Group) was founded in 1985 and was acquired by Inditex in 1991. It now has over 700 stores in more than 69 countries. The brand was originally aimed at men's fashion. Starting in 1995, women's fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 9.000 employees.