Lorena Donderis Barrera

Lorena Donderis Barrera currently serves as the Store Visual Merchandiser and E-commerce Merchandiser at Massimo Dutti since May 2015, where responsibilities include coordinating seasonal promotions, organizing product displays based on consumer needs, and conducting sales analysis. Lorena has held several key roles within the company, including E-commerce Manager for the Women's section and Product Manager for the Men's section, focusing on web analytics to enhance traffic and conversion rates. Additionally, Lorena has experience in content editing at Revista Atidemi Novias and as a production assistant for Compañia de danza Marina Donderis, demonstrating a diverse background in fashion and merchandising. Lorena's education includes a recent course on the creative process in fashion design from IED Madrid and studies in fashion design at EASD València.