Steve Muir

Steve Muir is an experienced Live Operations Manager currently overseeing Live Service Operations for Star Wars Outlaws at Massive Entertainment, a Ubisoft Studio. Previously, Muir led the CX Incident Response team at Coinbase and served as Customer Support Manager at Jimdo, where processes to support small businesses were developed. Muir's extensive background includes significant roles at Electronic Arts, where responsibilities ranged from leading the Player Experience Command Centre to managing global Live Service Operations. Muir's career also features positions at Bioware, Telefónica UK, and Banco Santander, with a strong focus on real-time analysis and performance management. Muir holds a Postgraduate Certificate in Equality, Diversity, and Inclusion from the University of Limerick and a Bachelor's degree in Business Information Management from the University of the West of Scotland.