Kelsey Morrison

Kelsey Morrison has a diverse work experience in various roles and industries. Starting in 2011, they worked as an Investment Fund Accounting Intern at JPMorgan Chase. In 2013, they interned as an Online-Marketing and Web Design Intern at Visual App. In 2014, they had a Product Marketing Internship at Southwest Airlines.

From 2016 to 2018, Kelsey worked at Southwest Airlines as a Social Care Senior Representative and later transitioned to the role of Cargo Marketing & Sales Specialist, where they focused on positioning and messaging strategy and oversaw marketing communications for new product and service launches. In 2021, they became a Digital Marketing Lead for Cargo, responsible for executing the cargo digital strategy across all channels and optimizing paid media.

In 2020, Kelsey worked as an Automation & Digital Marketing Lead at Dana Williams Consulting, where they provided consultation on paid social and customer funnel strategy, as well as managing CRM and digital solutions for the customer journey.

In 2022, they joined Occupier as a Demand Generation Manager, where their responsibilities included collaborating with sales and marketing to develop account-based marketing campaigns, improving sales efficiency and lead nurturing programs, and overseeing content creation to generate leads and increase brand visibility.

Currently, Kelsey is working at MassLight as a Marketing Director. In this role, they lead the product marketing and content strategy for new product launches, develop Ideal Customer Profiles and firmographics, and drive a more focused approach to customer engagement.

Overall, Kelsey Morrison's work experience spans various roles in marketing, sales, and digital strategy, with a focus on developing and implementing effective marketing campaigns and strategies for different industries and target markets.

Kelsey Morrison earned a Bachelor of Science in Marketing with a focus on Global Business and Marketing from The University of Texas at Dallas between the years 2012 to 2016. Prior to that, they attended Newman Smith High School from 2008 to 2012. Kelsey also holds additional certifications, including Advanced Google Analytics from Google and a Lean Six Sigma Yellow Belt (ICYB) from Southwest Airlines, both obtained in 2022.