Deboshmita Sen is an experienced data scientist and product owner with a strong background in marketing analytics and product development. At Westwing, from April 2022 to October 2023, Deboshmita led the creation of a multi-touch attribution model, enhancing understanding of customer journeys and optimizing marketing investments. Prior to this, Deboshmita worked as a consultant at Mastercard, where insights into high net worth customer behavior were developed to design targeted card propositions. Additionally, experience at Boston Consulting Group (BCG) Gamma involved building promotion strategies for fashion retail and automating IT ticketing systems. Earlier roles at EXL focused on customer-centric modeling for cross-selling in the insurance sector, achieving significant improvements in product recommendation precision. Deboshmita holds a Bachelor of Science in Statistics and a Master of Science in Operations Research from Delhi University.
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