Frances Liu has over two decades of experience in marketing and communications, currently serving as Vice President of Marketing & Communications for Greater China at MasterCard. They previously held leadership roles, including Director of Marketing for China at MasterCard and CEO & Founder of GoSnow China. Frances began their career as a Sales Representative at Evergreen International Ltd. and progressed through various positions in marketing and account management at notable firms such as Ogilvy & Mather and Leo Burnett. They hold a bachelor's degree in advertising from China Europe International Business School.
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