Katia Jiménez is an experienced digital analytics professional with a strong background in improving digital sales processes and measuring marketing effectiveness. At BBVA in Peru, Katia served as Digital Analytics Manager, leading a team to enhance the efficiency of sales processes, achieving a 61% savings in commercial actions, and implementing measurement projects across various digital channels. Previous roles include Digital Analytics Specialist at BBVA, where Katia established a measurement plan for digital sales, and a Performance Analyst at Smartec - Marketing Digital, focusing on SEO strategy and online advertising. Currently, Katia is an Associate Managing Consultant at Mastercard, following an MBA internship at Mastercard Data & Services. Katia holds an MBA from HEC Paris and additional qualifications in Big Data and Business Management.
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