Prima Hanura A.

Prima Hanura A. is an accomplished professional with extensive experience in digital marketing and consultancy across various industries, including Banking, Retail, and FinTech. Currently serving as an Associate Managing Consultant in Marketing at Mastercard since June 2025, Prima excels in managing the development of AI-driven marketing strategies to enhance customer engagement and campaign performance. Prior roles include Regional Account/Digital Marketing Manager at M+C Saatchi Performance, where high-level stakeholder relationships were expertly managed across diverse portfolios in the APAC region. With a strong foundation in digital marketing consultancy, performance marketing, and public policy analysis, Prima's educational background includes a Bachelor’s degree in International Studies from Universiti Malaysia Sarawak and additional studies in Public Policy Economy from the University of Oxford.