Ruben Alves is an accomplished professional in product management and analytics, currently serving as a Manager in Product Management at Mastercard since January 2025, focusing on solutions optimisation and commercialisation in tokenisation and authentication performance. Previously, Ruben held various roles at Klarna, including Analytics Manager and Senior Analyst & Team Lead, where strategic in-store product solutions were developed. At FREE NOW, responsibilities included leading the product analytics roadmap and conducting extensive analyses to enhance user engagement and retention. Early career experiences involved roles at Marfeel, Groupe Renault, Jerónimo Martins, and McKinsey & Company. Ruben holds a Master’s degree and a Licentiate degree in Industrial Engineering and Management, along with a Licentiate degree in Telecommunications Engineering from Instituto Superior Técnico.
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