Marketing and Brand Team

The Marketing and Brand Team at Mastermind Toys is responsible for developing and executing strategies that promote the brand, drive customer engagement, and increase sales. They create compelling marketing campaigns that resonate with both kids and adults, oversee brand consistency across all channels, and leverage industry insights to position Mastermind Toys as Canada’s leading authority on play. This team also plays a pivotal role in orchestrating digital transformation initiatives and winning marketing awards, ensuring Mastermind Toys remains the top specialty toy and children’s book retailer in the nation.