Toni Collado

Toni Collado currently serves as CIO at MAT Holding, a role assumed in March 2025. Previously, Collado held the position of CIO at FRISELVA S.A. from January 2021 to March 2025 and acted as Tech & Operations Advisor at the Football Science-Institute for a brief period in late 2020. Prior experience includes serving as Director de Sistemas - División de Formación and IT Digital Manager at Grupo Planeta, where a successful digital transformation plan was implemented for one of the group's major business units. Toni also held the role of IT Ecommerce Manager at Desigual and has experience in ecommerce project leadership and management across various organizations. Collado's educational background includes multiple business and management courses from institutions such as Esade and IESE Business School.