Ewa Silfverin

Ewa Silfverin currently serves as the Head of New Business for Matas Group, focusing on online expansion and activation across brands such as KICKS and Matas since April 2024. Previously, Ewa held key positions at Matas A/S, leading the Beauty Makeup category and strategies for assortment expansion, and at Elements Group as Nordic Sales Manager. Ewa's earlier experience includes roles at The Estée Lauder Companies Inc. as Nordic Key Account Manager, and at KICKS as Senior Buyer. Ewa began a career in purchasing at Axstores, progressing from Assistant Buyer to Junior Buyer. Ewa holds a degree in Public Health Education and Promotion from Örebro University and further education from Umeå University.