Kirstie MacDonald

Kirstie Macdonald currently serves as Head of Insight & Sustainability at Material, a position held since January 2019, and previously held the role of Director of Planning and Insight. Prior to this, Kirstie was the Director and Board Member at Disruptive Insight from May 2015 to January 2019, where focus was on providing bespoke insight generation through digital behavioral intelligence. Earlier experience includes serving as Director of Events at Material Marketing & Communications Ltd from November 2007 to April 2015, where leadership involved managing creative teams to execute high-profile cultural events for FMCG brands while liaising with various stakeholders.