Taylor Tovrea

Taylor Tovrea is an experienced professional in market research and brand strategy, currently serving as the Director of Global Tracking at Material since October 2021. In this role, Taylor designs and develops brand health trackers and custom research projects for technology, transportation, and retail clients, transforming data into actionable insights and delivering presentations to stakeholders. Prior experience includes roles at LRW as a Senior Research Manager, Research Manager, and Research Associate, as well as an internship at Twentieth Century Fox, where Taylor conducted pricing studies and contributed to marketing strategies for major film releases. Additionally, experience includes internships at Brand Central LLC and Bullfrog + Baum, focusing on marketing and public relations campaigns. Taylor holds a Bachelor of Arts degree in Communication and Media Studies from UCLA.