Basila Kattouf

Product Marketing Manager at MaterialsZone

Basila Kattouf has a diverse work experience spanning various industries and roles. Basila'smost recent position was as the Director of Product Marketing at Materials Zone, an AI and data platform company in the materials science and product development field. In this role, Basila led marketing and product marketing projects, including improving website infrastructure, optimizing SEO, and creating content for web pages and social media. Basila also contributed to pre-sales and lead generation activities.

Prior to their role at Materials Zone, Basila worked as a Customer Success Manager at the same company, where they built solution architectures for potential customers and managed accounts end-to-end. This included onboarding, designing data solutions, providing training and support, and ensuring continuous value delivery and success.

Before joining Materials Zone, Basila co-founded GemSight, a computer vision company focused on developing Augmented Reality and SaaS products for ecommerce. As the Co-founder and responsible for Product and Business Development, Basila conducted market research and customer discovery, managed product development stages, and established partnerships with design partners and potential customers.

Basila also has experience as the Founder and responsible for Product and Business Development at NanoFine Technologies, an industrial-tech company. In this role, they led the development of a complex product combining hardware, software, and proprietary chemicals, from POC to alpha version. Basila also initiated processes for reaching out to potential partners.

Earlier in their career, Basila worked as a Technology Expert at InCa R&D Group, leading technological solutions and R&D services for traditional industries. Basila conducted ideation, invented, designed, and built prototypes, and developed innovative products for clients. Basila also conducted feasibility checks, researched and reviewed R&D plans, and identified on-the-shelf products to fulfill specific needs.

Basila has held research positions as a Postdoctoral Research Fellow at The Hebrew University of Jerusalem and as a Research Scientist at Technion - Israel Institute of Technology. At Technion, they were responsible for a nanotechnology, electrochemistry, and opto-electronic devices R&D project. Basila drafted research questions, crafted R&D plans, and supervised a team of research assistants.

Additionally, Basila worked as a Senior Lecturer at Nazareth Academic Institute (NAI) and as a Research Assistant at Cerel - Advanced Ceramic Technologies LTD., where they assisted scientists and engineers in developing tiny super capacitors as part of their student position.

Overall, Basila Kattouf has a comprehensive background in product marketing, customer success, business development, and R&D, with a focus on AI, data, and technology-driven solutions in various industries.

Basila Kattouf began their education in 2002 at the Technion - Israel Institute of Technology, where they completed a Bachelor of Science (BSc) degree in Materials Science & Engineering and Chemistry. Basila continued their studies at the same institution and obtained a Doctor of Philosophy (PhD) degree in Materials Science & Engineering, specializing in Nanotechnology, from 2007 to 2012. In 2015, Basila enrolled at Tel Aviv University and pursued a Master of Business Administration (MBA) degree in Technology, Innovation, and Entrepreneurship, which they completed in 2017. Additionally, in 2016, they attended UCLA for a short period to focus on Negotiations and Problem Solving as part of their MBA studies.

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