Shekoofeh Hedayati is a Senior UX Researcher at MathWorks, focusing on enhancing user experience for applications and APIs related to hardware connectivity in MATLAB. Previously, Shekoofeh served as a Human Factors Researcher at the Office of Naval Research, where detailed fidelity guidelines for training simulators were developed in collaboration with Penn State. Shekoofeh has experience teaching psychological research methods at Penn State and working as a UX Researcher at Google and a User Researcher at Vivonics, Inc., applying user-centric principles to wearable medical technologies. Shekoofeh earned a PhD in Cognitive and Experimental Psychology from Penn State University in 2022.
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