Nir Beit-on is the CEO at Soft Valley, bringing over 25 years of business development experience and more than 13 years in management. Nir founded Bitpro from 2009 to 2014 and served as District Sales Manager at E&M Computing from 2006 to 2009, where they led a sales team in the telecom and hi-tech segments. Previously, Nir worked at HP as a Telecom Account Manager and at IBM as a Banking Account Manager. Nir holds a BA in Marketing and Finance from The College of Management Academic Studies, obtained between 1992 and 1995.
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