Colton Toms

Associate Manager - Global Brand Marketing at Mattel

Colton Toms is an experienced professional in brand marketing and sales, currently serving as Associate Manager of Global Brand Marketing at Mattel, Inc. since August 2025. Prior to this role, Colton spent over eleven years at Six Flags, where responsibilities included driving cross-sell strategies and managing email marketing campaigns that significantly exceeded sales goals. Colton held various positions at Six Flags, from Account Executive to Ride Operations Supervisor, showcasing a strong background in sales coordination, customer relationship management, and team leadership. Colton earned a Bachelor of Science degree in Recreation, Hospitality, and Parks Management from California State University, Chico, in 2018.

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