Laura Margherio

Laura Margherio, MBA, currently serves as an Associate Marketing Manager in Global Brand Marketing for Barbie and in US Marketing for Hot Wheels at Mattel, Inc., starting in April 2022. Prior to this role, Margherio worked at Riboli Family Wines as a Trade Marketing specialist, leading multimillion-dollar coupon programs and executing digital campaigns that significantly increased sales. Additional experience includes Integrated Marketing Manager at Talking Rain Beverage Company®, where marketing initiatives yielded notable category growth, and Category Marketing Analyst at Sprouts Farmers Market, generating substantial revenue through strategic promotional efforts. Margherio has honed skills in marketing analytics, budget management, and campaign execution across various industries, supported by an MBA from Arizona State University and additional degrees in English and Spanish.