Edana Haines

Edana Haines is an accomplished design professional with extensive experience in the fashion and consumer products industries. Currently serving as the Lead Global Consumer Products Softlines Designer at Mattel, Inc., Edana specializes in Dolls, including Barbie, Polly Pocket, and Monster High, focusing on creative strategic direction and brand priorities. As the Founder and Lead Designer of Mustardstripe LLC, Edana offers a range of design and digital services for various creative needs. Previous roles include Designer at Kohl's, Sr. Designer at Hybrid Apparel for licensed kids' apparel, and Category Designer for Target's Cat & Jack brand. Edana's diverse background also includes co-op positions at Reebok, Target, Condé Nast, and Laura Dawson Design. Edana holds a Bachelor of Science in Fashion Design Product Development from the University of Cincinnati.