Erika Winterholler

Erika Winterholler currently serves as the Head of Business Development Digital Gaming at Mattel, Inc., a position held since October 2022. Prior to this role, Erika was the Vice President of Games and Emerging Media at Paramount from April 2020 to October 2022, where responsibilities included integrating business development for ViacomCBS Interactive Entertainment's Game Division and leading licensed video game strategies. Erika's extensive experience in the gaming industry also includes a tenure at CBS Interactive from September 2006 to April 2020, where Erika progressed from Project Manager to Senior Director, overseeing game licensing initiatives and driving revenue growth. Earlier experience includes project management at THQ Wireless Inc. Erika holds a Bachelor of Science degree in Sociology from the University of Colorado Boulder and has attended Universidad de Guadalajara.