Mattel
Francesca Forrester is an experienced digital marketing professional with over a decade at Mattel, Inc., currently serving as the Director of Digital Operations. Francesca has a proven track record in empowering global teams, focusing on strategic product merchandising and quality digital shelf solutions. Previous roles at Mattel include Senior Manager of Ecommerce Operations and various customer marketing positions with a specialized emphasis on major retailers like Amazon and Target. Prior to Mattel, Francesca worked as an SEO Content Writer at The Search Agency and as a Digital Marketing Consultant, guiding ecommerce strategies for various brands. Francesca began a career as Charities Editor at GENLUX, showcasing charitable brands and initiatives. Education was obtained at FIDM.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.