Joel Sidney is an experienced leader in sales and marketing with a diverse background in the fast-moving consumer goods (FMCG) sector. Currently serving as Country Manager for BENONE at Mattel EMEA since February 2024, Joel previously held multiple roles at Mattel, Inc., including Director of Sales for the Value Channel EMEA and General Manager of Sales. Prior experience includes Sales Director at BBI Healthcare, where Joel specialized in OTC food supplements and women's health products, and leadership roles at The Coca-Cola Company managing the Burger King account across EMEA. Joel's career also includes marketing positions at Sofidel and Coca-Cola Enterprises. Joel holds a degree from Teesside University, earned between 1995 and 1997.
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