Mattel
Jouvan Laali currently serves as the Head of Digital Marketing at American Girl, a position held since January 2020. Prior to this role, Jouvan was the Executive Director of Digital Marketing at The Walt Disney Company, where oversight included branded content partnerships and influencer strategy. From November 2012 to September 2019, Jouvan held a similar position at Twentieth Century Fox, leading digital marketing for over 25 film releases annually. Previously, Jouvan worked as Director of Digital Marketing and Digital Marketing Manager at Warner Home Video, managing campaigns for high-profile films such as The Dark Knight and Harry Potter. Jouvan's career also includes a Digital Marketing Manager role at Paramount Pictures and a coordinator position at Warner Bros. Entertainment. Jouvan holds a BA in Economics and Electrical Engineering from UC Santa Barbara.
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