Mattel
Jouvan Laali currently serves as the Head of Digital Marketing at American Girl, a position held since January 2020. Prior to this role, Jouvan was the Executive Director of Digital Marketing at The Walt Disney Company, where oversight included branded content partnerships and influencer strategy. From November 2012 to September 2019, Jouvan held a similar position at Twentieth Century Fox, leading digital marketing for over 25 film releases annually. Previously, Jouvan worked as Director of Digital Marketing and Digital Marketing Manager at Warner Home Video, managing campaigns for high-profile films such as The Dark Knight and Harry Potter. Jouvan's career also includes a Digital Marketing Manager role at Paramount Pictures and a coordinator position at Warner Bros. Entertainment. Jouvan holds a BA in Economics and Electrical Engineering from UC Santa Barbara.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.