Kayla Carpenter

Senior Manager, Global Brand Marketing, Barbie at Mattel

Kayla Carpenter is a seasoned marketing professional with a robust background in global brand marketing, particularly within the toy industry at Mattel, Inc. since May 2019, where roles have included Senior Manager for Barbie and previous positions focused on product marketing for Hot Wheels. Prior experience includes an MBA internship at NBCUniversal Media, campaign marketing at Adobe, and various digital marketing roles at Golin, where strategic influencer marketing initiatives were developed for major clients. Kayla holds an MBA from UCLA Anderson School of Management and a Bachelor's degree in Journalism from Ohio University, showcasing a strong foundation in both business and media communications.

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