Mattel
Kayla Carpenter is a seasoned marketing professional with a robust background in global brand marketing, particularly within the toy industry at Mattel, Inc. since May 2019, where roles have included Senior Manager for Barbie and previous positions focused on product marketing for Hot Wheels. Prior experience includes an MBA internship at NBCUniversal Media, campaign marketing at Adobe, and various digital marketing roles at Golin, where strategic influencer marketing initiatives were developed for major clients. Kayla holds an MBA from UCLA Anderson School of Management and a Bachelor's degree in Journalism from Ohio University, showcasing a strong foundation in both business and media communications.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.