Mattel
Luciana Ortega is an accomplished professional with extensive experience in customer analytics and strategic planning, currently serving as Senior Manager of Customer Analytics at Mattel, Inc. since December 2016, specifically for the American Girl brand. Prior to this role, Luciana held various positions at Fisher-Price, including Senior Associate and Manager, and completed an MBA internship in Strategic Planning at Fisher-Price/Mattel. Earlier career experience includes a role as Senior Consultant in Corporate Finance at APOYO Consultoría and a position in Sales Planning at PepsiCo. Luciana holds an MBA with a focus on Finance and Strategy from Vanderbilt University and a Bachelor's degree in Economics from Universidad del Pacífico.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.