Mariam Elbarkani

Mariam ElBarkani is a seasoned marketing professional currently serving as the Marketing Manager for the Barbie & Dolls Portfolio at Mattel, Inc. since July 2025, leading the Dolls Team for the DACH region. Prior to this role, Mariam held key positions at H&M Group, including Innovation Lead and Regional Brand Transformation & Communications Lead. Additional experience includes serving as a Senior Associate at FGS Global, Digital Communication & Film at Deutsche Bank, Sports Marketing & Brand Communications at Nike, Strategy & Planning at MRM//McCANN Germany, and Marketing & Communications at Fraport AG. Mariam holds a Magister Artium from Goethe University Frankfurt, earned between 2010 and 2015.