Mina Zandbar

Mina Zandbar is a seasoned executive currently serving as Vice President of Global eCommerce & Digital Growth at Mattel, Inc., where leadership focuses on the expansion of Mattel Creations, a direct-to-consumer platform for adult collectors. As a founding member of Chief, the largest network of senior women executives, Mina contributes to empowering women leaders through valuable insights and networking. Prior to Mattel, Mina held the position of Chief Growth Officer at Blueprint, a health optimization protocol, and served as GM/VP of Digital Marketing, eCommerce, and Omni Channel Strategy at Wella Company, showcasing expertise in driving growth across diverse brand portfolios. Earlier experience includes roles at Coty as Vice President of eCommerce & Digital Marketing for North America Professional Beauty. Mina holds an Executive Management degree from MIT Sloan School of Management and a Bachelor of Science in Computer Science from the University of Toronto.