Robert Haiat

Robert Haiat serves as Vice President of Mattel Studios Operations and Strategy at Mattel, Inc. since October 2025, where leadership encompasses operations, business planning, and commercial strategy for all content initiatives. Previously, from February 2024 to July 2025, Robert was Head of Commercial and Content Partnerships for GRUP MEDIAPRO in North America, driving co-production initiatives and commercial strategies. A Senior Media Advisor at Canvas Media LLC from July 2022 to January 2024, Robert advised global media and tech companies on content monetization and strategic partnerships. Robert's extensive experience at Paramount from 2008 to 2022 includes negotiating global sales deals and driving monetization strategies for major franchises, while also contributing to the international expansion of CBS’s brand. Earlier, as Vice President of Business Development at Alliance Atlantis from 2000 to 2008, Robert led strategic planning and negotiated significant output deals. Robert holds an MBA from Schulich School of Business, an MFA from UCLA, and a BA in Psychology from York University.