Sofya Vannelli

Sofya Vannelli is a seasoned marketing professional with extensive experience in brand strategy, consumer insights, and content development. Currently serving as Senior Director at Mattress Firm since April 2022, Sofya leads a multi-disciplinary team focused on brand strategy, consumer insights, and content creation, executing comprehensive marketing initiatives and campaign measurements. Prior roles at Mattress Firm included Senior Director of Brand Strategy and Transformation, as well as Senior Director of Brand, Promo, and Product Marketing. Previously, Sofya held various marketing management positions at Best Buy and account management roles at Carmichael Lynch, space150, Martin Williams Advertising Agency, and BBDO Minneapolis. Sofya holds a BSB in Marketing with a focus on Advertising from the UMN Carlson School of Management.