Maurice Lacroix
Alma Rua has extensive experience in customer relationship management and sales coordination, currently serving as a Sales Coordinator for the Swiss Market at Maurice Lacroix since November 2016. Alma also held the position of Customer Relationship Executive at the same company, overseeing shipments for various markets including Switzerland, Mexico, Benelux, and France, while collaborating with the PR and Marketing departments. Prior experience includes roles such as Customer Care Assistant and a range of positions at Louis Lang SA, where responsibilities included purchasing and logistics, as well as administrative support at Thermic Service SA and Ateliers BUSCH SA. Alma's career began with a role as a Secretary/Receptionist at Composites Busch SA and was grounded in a solid educational foundation with a CFC in Administration Public from Ecole professionnelle commerciale Porrentruy.
Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The past 40 years, the Swiss watchmaking company has produced watches reputed for their high perceived value and attention to details. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 15 in-house Manufacture calibers. The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2’200 points of sale. It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016.