Maurice Lacroix
Boillat Pierre-Alain possesses extensive experience in the watchmaking industry, with a career spanning from 1978 to the present. Currently serving as Coordinateur de produits at Maurice Lacroix SA since February 2010, Boillat collaborates with the Product Manager on new product development, and is responsible for the correction and approval of technical plans, assembly of prototypes, and their validation. Prior to this role, Boillat spent over two decades at Maurice Lacroix SA in positions such as Horloger développement mouvements and Responsable T2 + Formation, where responsibilities included movement development, production organization, production cost optimization, and training of watchmakers. Boillat began the journey in horology with ENTREPRISE AUBRY FRERES from 1978 to 1987, focusing on production and after-sales service. Boillat is a graduate of the ceff - Centre de formation professionnelle Berne francophone, holding a degree as a CFC horloger.
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Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The past 40 years, the Swiss watchmaking company has produced watches reputed for their high perceived value and attention to details. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 15 in-house Manufacture calibers. The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2’200 points of sale. It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016.