Lavinia Ford

Lavinia Ford is an accomplished marketing professional with extensive experience in digital marketing, particularly in email and SMS channels. Currently serving as the Senior Manager of Email & SMS Marketing at maurices since February 2022, Lavinia focuses on customer retention and loyalty through segmentation and personalized messaging. Prior roles include Senior Marketing Manager at H&R Block, Digital Marketing Manager at Boost Mobile and Virgin Mobile USA, and Senior Digital Marketing Coordinator at Silpada Designs. Lavinia's expertise encompasses strategic campaign planning, execution, and optimization, along with managing cross-functional teams to enhance customer experiences. Lavinia holds a Bachelor of Science in Business Administration from Avila University, completed in 2004.