Lydia Degrood

Lydia deGrood is an experienced marketing professional currently serving as Senior Manager of Brand & Growth Marketing Planning at maurices since March 2021, where Lydia leads cross-functional teams to develop and implement strategic marketing initiatives. Prior experience includes roles as Product Marketing Analyst at Pediatric Home Service and Director of Client Services at Flint Group of Agencies, along with a tenure as Marketing Account Executive at 50Below, responsible for significant revenue management across multiple states. Lydia began a career in marketing with a position as Admissions Counselor at South Dakota State University, focusing on student recruitment. Early experience includes an internship at Cotlands Pediatrics AIDS Hospice, where Lydia contributed to community outreach efforts. Lydia holds a B.S. in Journalism/Mass Communications from South Dakota State University and has furthered education with studies at Thammasat University and Stellenbosch University.