Yulia Vasilyeva

Yulia Vasilyeva, MBA, has a diverse work experience spanning various companies and roles. Yulia is currently the Director of Product & Project Management at Brook + Whittle since July 2023. Prior to that, they worked as the Product Director at Maverick Label starting in January 2023. In 2016, Yulia founded Wasilco, and in 2019, they co-founded Exploroff.

Yulia's experience also includes working as a Growth Lead at bttn from August 2022 to February 2023, where they successfully led a cross-functional growth team and implemented various strategies resulting in increased organic traffic and conversion rate. Yulia also played a vital role in developing profitable Google Ads strategies and executing successful growth team projects.

While completing their MBA, Yulia worked as a Graduate Assistant Track And Field Coach at Salem International University between August 2016 and May 2018. Yulia recruited over 100 student-athletes and was responsible for team travel arrangements. Prior to that, they served as a Marketing Manager at Power Conversion Technologies, Inc. from February 2014 to August 2016, where they focused on email marketing campaigns and social media content creation.

Yulia's earlier experiences include an advertising and marketing internship at Fruth Pharmacy from November 2014 to August 2015, as well as roles at RMU Sentry Media, where they worked as an Assistant Advertising Manager from September 2012 to May 2014 and as a Staff Writer from September 2011 to May 2014. Yulia also worked at Robert Morris University in the library from January 2011 to December 2013.

Overall, Yulia Vasilyeva has demonstrated their expertise in product management, project management, growth strategy, marketing, and coaching throughout their diverse work experience.

Yulia Vasilyeva, MBA, holds a Bachelor of Arts (B.A.) degree in Advertising & Journalism from Robert Morris University, obtained between 2010 and 2014. Yulia then pursued a Master of Education (MEd) degree in Education from the University of Rio Grande and Rio Grande Community College, completing it from 2014 to 2015. Later, they obtained a Master of Business Administration (MBA) degree in Business Administration and Management, General from Salem University, earning the degree between 2017 and 2018. In addition to their academic qualifications, Yulia has obtained various certifications related to digital marketing, SEO, product management, and brand strategy from institutions such as LinkedIn, Facebook, and Google.