Balaji Thiyagarajan

Balaji Thiyagarajan is an accomplished digital marketing professional with extensive experience spanning various roles in SEO, PPC, and content marketing. Currently serving as Team Lead for Digital Marketing at Mavlers, Balaji applies unconventional strategies to enhance customer engagement and drive robust ROI. Previous experiences include pivotal positions at Kovai.co as Senior Digital Marketer and Senior Paid Campaign Specialist, where Balaji was responsible for achieving yearly revenue targets for a flagship Enterprise SaaS product. At Uplers, Balaji drove significant growth in revenue through effective search marketing campaigns, developed a scalable outreach system, and successfully managed large website migrations. As Marketing Lead at Maastricht University, Balaji increased admissions through strategic digital marketing initiatives. With a foundation in SEO from earlier roles at Sarobal and HolidayIQ, complemented by a Master's degree in Software Engineering from Anna University, Balaji demonstrates a strong command of digital marketing and a keen ability to implement innovative marketing solutions.