Benedetta Spagni

Benedetta Spagni serves as the E-commerce and Digital Content Manager at Max Mara Fashion Group since July 2015, overseeing team management, content strategy, and budget management while spearheading multilingual content development for e-commerce and marketing activities. With prior roles at Max Mara, including E-commerce and Digital Content Specialist and Junior Product Manager, Benedetta has extensive experience in content production, geolocalization, and cooperation with stakeholders. Educational qualifications include a Master in Digital PR from 24ORE Business School and a PhD in Italianistica from Alma Mater Studiorum – Università di Bologna, along with degrees in Modern Literature and a Scientific Degree from the same institution.