Daniela Fisichella

Daniela Fisichella is an experienced marketing and communication professional with a strong background in the fashion and consumer goods industries. Currently serving as the Global Communication Marketing lead for MAX&Co. at Max Mara Fashion Group since December 2022, Daniela previously held various leadership roles at Philip Morris International from November 2009 to December 2022, including Visual Merchandising & Retail Experience Lead for Iberia and Consumer Engagement & Events for Portugal. Daniela's career also includes marketing specialist roles at Mercedes-Benz USA and showroom representation at Liu Jo S.p.A. Daniela's educational background encompasses a Commercial Retail program at IE Business School, a Master in Retail Management from 24ORE Business School, a Master's degree in Innovation Marketing & Communication from Accademia di Comunicazione, and a Bachelor's degree in Business and Communication from Sapienza Università di Roma, complemented by studies in Marketing and Advertising at Universidad Pontificia de Salamanca.