Federico Urietti

Federico Urietti is currently part of the Visual Merchandising Design Office at Max Mara Fashion Group, where responsibilities include supporting VM across various style offices and defining display guidelines for Max Mara stores since April 2023. Prior to this role, Federico served as a Visual Merchandiser at COS from June 2016 to April 2023, managing store displays and window arrangements, analyzing KPIs, and developing local strategies. Previous experience includes positions as Assistant Visual Merchandiser and Sales Advisor at COS. Federico holds a Bachelor's degree in Foreign Languages and Literatures from Università degli Studi di Bergamo.